- World's leading brand of fishing lures
- Manufacture approx. 20 million lures a year
- More world record fish caught on Rapala Lures (242 all-time records) 14 new records in 2004
- Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
- Each Rapala lure features up to 12 coats of durable paint and epoxy