Reel Life is based out of beautiful Sarasota, Florida. With roots out of the rivers of north Florida, lakes of Minnesota, and Panama City Beach, Reel Life does not discriminate against freshwater or saltwater. Inshore and offshore anglers can coexist in the Reel Life! Reel Life gear is more than just high quality fishing apparel and accessories, it repsresents a way of life. This is clothing for those who day dream about getting on the water and dread the "last cast."